Turkish fashion brand Sarar has entered the Nepali market by opening its flagship store on Durbar Marg. Richarm, the sole authorised dealer of Sarar, launched a premium selection of formal and casual menswear under the Interview and Sartoria ranges on the opening day.
The showroom is spread over an area of 1,200 sq ft. It offers the entire range of men’s casual and formal wear including shirts, pants, tuxedos, ties and belts, among others.
Richarm Chairman Akhil Kumar Chapagain said that they launched the products in the domestic market to provide high-end business and casual wear options to quality-conscious buyers. “The targeted customers are quality-conscious people,” he said. “With the launch of Sarar, we are attempting to bring a bra-nd that the Nepali people would normally only be able to purchase in Europe and America.”