Tim Cook reportedly threatened to pull Uber from App Store

It should come as no surprise to anyone that Apple takes the privacy of its iPhone users very seriously.

This is after all the company that famously resisted FBI demands for a backdoor into a terrorist’s iPhone. So it was understandable that Uber CEO Travis Kalanick might have been a bit anxious before a 2015 meeting with Apple CEO Tim Cook.

The reason? Kalanick had been directing his engineers to camouflage a feature in the ride-hailing app that allowed Uber to secretly identify and tag iPhone users, even after the app had been deleted from users’ phones, according to a wide-ranging profile published Sunday by The New York Times. But Apple was on to the ruse, which violated Apple’s app privacy rules.

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